5/15/2013

NYC Recap | Scatter My Ashes At Bergdorf's

Hi friends! I missed y'all during my little holiday, such a fun last-minute pop over to NYC. It was literally perfect. I promise I'll have a full recap of Pepperologie next week, but until then I wanted to share a bit about one of the (other) most exciting parts of my trip: I got to see Scatter My Ashes at Bergdorf's! In case you haven't heard, it's a fashion documentary about the history behind the iconic 5th avenue retail store, Bergdorf Goodman.

It's the most mythic of all American emporiums - a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman's magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambitions co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele's "Scatter My Ashes at Bergdorf's" explores the history, inner workings, and untold stories behind the store's rise from a modest ladies' tailor shop to a mirror of contemporary culture.








The film is based on this cartoon featured in The New Yorker in 1990


I loved, loved, loved the film. I got in to the City late Friday night, grabbed dinner with my cousin and then headed to the theatre. There was something so magical about watching it in the middle of NYC, late at night. It was perfect. I didn't want to miss the opportunity to see it since it's not showing in other parts of the country (certainly not in my little Southern town)

Here's the trailer, if you get the opportunity I highly recommend checking it out!

3 comments:

Miranda Rickert said...

So jealous you got to see it! I've been watching all the footage I can online because it isn't playing in Seattle. Even more jealous you got to see it in NYC!

caviar taste said...

Ummm literally just got the chills watching this trailer. I NEED to see this film. Bergdorf's is my happy place.
xo,
Lindsey

www.caviartaste.com

Alyssa said...

The last week has been so crazy, but I'm hoping to see it this weekend! I love a good fashion documentary, especially when they are set in NYC!